On Saturday, January 13, 2024, Peacock will host the first-ever exclusively live streamed NFL Playoff game, including an NFL Wild Card Playoff in prime time, NBC Universal and the NFL announced today.
The late-afternoon NFL Wild Card Playoff game on NBC and Peacock (4:30 p.m. ET on Saturday, January 13) will be followed immediately by the Peacock exclusive Wild Card game.
“We are thrilled to partner with the NFL on this industry milestone, bringing to Peacock the first-ever exclusively live streamed NFL Playoff game,” said Pete Bevacqua, Chairman, NBC Sports. Live NFL games are the epitome of’must-have’ television as Peacock expands. We are eagerly anticipating the start of the 2023 season after the regular-season schedule was released last week.
The first-ever exclusively live streamed NFL playoff game will be presented this future season, according to Hans Schroeder, NFL Executive Vice President and Chief Operating Officer of NFL Media. “Bringing the excitement of an NFL playoff game exclusively to Peacock’s streaming platform is the next step in that strategy,” the NFL said in a statement. “Doing so while maintaining wide reach for our games is a key priority for the League.”
In January 2024, NBCUniversal will be the first media corporation to show three NFL Playoff games in a single weekend with the two Saturday NFL Wild Card games and a Sunday prime time NFL Wild Card game (on NBC and Peacock).
For the first time this season, Peacock will serve as the sole venue for an NFL regular-season game when Josh Allen’s Buffalo Bills take on Justin Herbert’s Los Angeles Chargers in a primetime clash of AFC playoff clubs on Saturday, Dec. 23 at 8 p.m. ET. At 4:30 p.m. ET on NBC and Peacock, a unique SNF Saturday afternoon game (Bengals vs. Steelers) will take place right after the Peacock regular-season game.
Both the Peacock-exclusive Wild Card game and the regular-season game will be televised on NBC stations in the cities of the two contending teams and made accessible via NFL+ on mobile devices. The NFL is the only professional sports league that broadcasts every game throughout the regular season and postseason on local free-to-air television.
All NBC Sunday Night Football games, including the playoffs, as well as the Football Night in America studio program, will once again be streamed on Peacock. Each week, after Sunday Night Football, the exclusive Peacock Sunday Night Football Final returns with additional postgame programming.
Peacock’s extensive programming offers more live sports than any other direct-to-consumer streaming service in the US, including live coverage of Big Ten football (starting in September), Sunday Night Football, the Olympics, the Premier League, Notre Dame football, NASCAR, and the NTT IndyCar Series. Daily sports programming is also provided by Peacock on the NBC Sports channel.